Woman 45+ starting a business online

🌟 The #1 Reason Most Women Struggle Financially - And How to Fix It

August 25, 20254 min read

🌟 The #1 Reason Most Women Struggle Financially - And How to Fix It

Hint: It’s not your fault, and yes - you can absolutely change it.


💭 Ever feel like you've done everything right... but you're still not where you want to be financially?

You’ve worked hard.
You’ve supported others.

Don’t Do This Alone
You’ve put in the time. The energy. The sacrifices.

And still, there’s that quiet stress about:

  • Retirement

  • Paying off debt

  • Feeling behind

  • Wondering if it’s too late to catch up

Sound familiar?

You're not alone.
And you’re not broken.
💖 You’ve just never been shown a path that was built for women like you.

Let’s talk about what’s really going on - and how to move forward with clarity and hope.


🧠 The Real Reason Women Struggle Financially

Here it is - the truth most people won’t say:

👉 It’s not about how smart or motivated you are.
👉 It’s about your mindset - shaped by years of cultural expectations.

We were raised to:

  • Be practical

  • Be selfless

  • Put others first

  • Be grateful, not greedy

  • Stay small, stay safe

So what happens?

We become:

  • Amazing at helping others thrive

  • Not so great at allowing ourselves to succeed

But that stops now. 💪

You don’t need to become someone new - you need to remember how capable, wise, and worthy you already are.


💡 You Know More Than You Think

Seriously - let’s take a minute to honor you.

You’ve been:

  • The family CEO 👩‍👧‍👦

  • The household planner 📝

  • The emotional anchor 💗

  • The budget stretcher 💰

  • The peacekeeper 🙏

...and that doesn’t magically stop just because your kids are grown or you’ve hit midlife.

Even now - with adult children, grandchildren, aging parents, or a busy job - the world still leans on you.

I get it.
Because I live it too. 💬

There were so many moments I’d just be getting into a groove with my business…
And then - boom 💥 - life would happen:
A family emergency.
An unexpected event.
Someone needing me to “drop everything.”

But now - thanks to a system that works with my life, not against it - I stay on track.
Even when things pull me away, I have a clear, simple path to come back to. 🛤️

And you can too.


✨ Clarity Is the Game-Changer

Here’s something no one tells you:

It’s not about how much time you have - it’s about how aligned you are.

When you get clear on:

  • Why this matters to you

  • What kind of life you want

  • What you’re no longer available for

...suddenly the energy, confidence, and motivation start flowing.

Try asking yourself this 👇

💭 If I had full freedom over my time and money… what would my life look like one year from today?

Hold that vision.
That’s where your business begins.

Transform Your Passion into a Profitable Online Business


🚀 There Is a Roadmap (And It’s Simpler Than You Think)

Here’s the good news 🎉
You don’t have to figure this out alone.
You don’t need to build an entire empire overnight.
You don’t even need to have your own product (we can help with that too!).

💡 There’s a step-by-step system that can help you build a real digital business - even if you:

  • Feel “behind” on tech

  • Don’t like sales

  • Only have a couple of hours a day

  • Have no idea where to start

This isn’t about hustle.
It’s about alignment.
It’s about progress - not perfection.

And most of all - it’s about you having the freedom to choose what your next chapter looks like.


💬 It’s Your Time - Let’s Talk

You’ve spent enough time doing everything for everyone else.
Now it’s time to build something for you.

💖 Something that gives you:

  • More freedom

  • More confidence

  • More peace of mind

Let’s get you moving in the right direction - with a clear, simple plan. ✨

📞 Book your free Dream-to-Reality Call and let’s talk about what’s possible - no pressure, no judgment, just clarity and support.

🔗 Click here to book your call now


🌈 A Gentle Reminder Before You Go...

You are not too late.
You are not too old.
You are not behind.

You are wise.
You are capable.
You are ready.

💫 Let’s build your version of success - one beautiful step at a time.

🔗 Click here to book your Dream-to-Reality Call now


Why women struggle financiallyFinancial freedom for women over 45How to fix your finances after 40Start an online business with no experienceBuild wealth as a woman
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Tracy Rickards, Sassy Success

Tracy Rickards helps women who know they are meant for more get more freedom, fulfillment and fun in their lives and businesses. With a focus on women over 45 who take care of everyone but themselves, Tracy provides the mindset shifts that women need to succeed. She brings her background in Accounting and Finance, Digital Marketing Expertise, Beliefs Unlimited and Emotional Clearing for a holistic approach to women's empowerment.

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All Rights Reserved 2025 | Tracy Rickards

All Rights Reserved 2025 | Tracy Rickards