Woman 45+ starting a business online

💥 How to Overcome Imposter Syndrome and Finally Start Your Online Business

August 18, 20254 min read

💥 How to Overcome Imposter Syndrome and Finally Start Your Online Business

(Especially if you think you’re not qualified - spoiler: you are.)


Let's get one thing straight:

If you've ever thought...

“Who am I to start a business?”
“I’m too old to figure this tech stuff out.”
“People like me don’t succeed online.”

💁‍♀️ Then congrats! You’re officially human.
Also - you're exactly the kind of woman who’s ready for this.

Imposter syndrome isn’t a sign you’re not ready.
It’s a sign you’re actually on the edge of something amazing.

So, let’s break this down, shall we?


🧠 What Is Imposter Syndrome (and Why Is It So Loud Right Now)?

Imposter syndrome is that annoying voice in your head that says:

  • “You’re not good enough.”

  • “Someone’s going to find out you have no idea what you’re doing.”

  • “This is probably a scam and you should just go fold laundry instead.”

Ugh. 🙄

Here’s the truth: imposter syndrome shows up when you're doing something new... something brave.
It’s basically your brain waving a little flag that says, “We’re growing and I don’t like it!”

So if you’re feeling nervous about starting an online business?

GOOD. That means you’re moving.


💡 Newsflash: You’re Already More Qualified Than You Think

Let’s have a little real talk. 👇

You’ve…

✔️ Balanced a budget with pennies left in the account
✔️ Kept a household alive on caffeine and hope
✔️ Worked, raised kids, dealt with drama, handled aging parents, started over (more than once!)
✔️ Probably managed more spreadsheets, to-do lists, and emotional crises than most CEOs

And yet - you’re telling me you’re “not qualified” to start a business?

Girl. Come on. 🙅‍♀️

You’re not a beginner.
You’re a battle-tested boss with real-world skills, lived wisdom, and a heart that cares.


💬 “But I Don’t Know How to Market Myself!”

Of course you don’t - yet.

That’s like expecting to know how to drive a stick shift before you’ve ever seen a clutch.

Marketing isn't about being flashy or salesy.
It’s about learning how to communicate your value - and yes, you have a ton of value.

And the best part?

🛠️ There’s a system that teaches you all of it:

  • Attraction marketing (aka how to get people to come to you)

  • Tools that are already built (no “figuring it out” at midnight)

  • A community of women just like you, cheering you on

  • Plug-and-play resources so you can earn while you learn

Oh - and it works in 2 hours a day. Because you’ve got a life. And laundry.


🧘‍♀️ Mindset Is Everything (No, Really)

You don’t need:

  • A fancy website

  • A business degree

  • A million followers

You need:

  • Belief in yourself (or someone else to believe in you until you do)

  • The courage to start messy

  • A big, bold why that lights your soul on fire 🔥

This is about building something for you.
Not for your boss. Not for your kids. Not for your partner.

For. You.

And honestly? You’ve earned it.


📞 Let’s Talk - Real Talk

If you’re tired of feeling stuck...
If you’re sick of second-guessing yourself...
If you’re ready to stop thinking about starting and actually start...

Then I’ve got a spot with your name on it.

🎯 Book your Dream-to-Reality Call - it’s 100% free, zero pressure, and might just be the spark that changes everything.

🔗 Click here to book your call now

Visit our website: https://sassysuccess.com/


❤️ Before You Go...

You don’t have to feel ready.
You just have to feel done with playing small.

Imposter syndrome means you care.
It means you’re growing.
And it means… you’re right where you need to be.

Let’s turn that “who am I?” into “watch me.” 💃

🔗 Click here to schedule your Dream-to-Reality Call now


How to overcome imposter syndromeOnline business for women over 45Start a business with no experienceConfidence for female entrepreneursDigital business for beginners
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Tracy Rickards, Sassy Success

Tracy Rickards helps women who know they are meant for more get more freedom, fulfillment and fun in their lives and businesses. With a focus on women over 45 who take care of everyone but themselves, Tracy provides the mindset shifts that women need to succeed. She brings her background in Accounting and Finance, Digital Marketing Expertise, Beliefs Unlimited and Emotional Clearing for a holistic approach to women's empowerment.

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All Rights Reserved 2025 | Tracy Rickards

All Rights Reserved 2025 | Tracy Rickards